JENNIFER DONNELLY    
     
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NEWSLETTER


March 3, 2012

Write to Rupert Day

Dear Reader,

Just Add Books has announced May 1, 2012 as Write to Rupert Day! On that day we hope to flood Rupert Murdoch’s mailbox with letters asking him to make books matter.

Would you write a letter, too? And would you allow me to add your name to the list of those who’ve pledged to write?

Just Add Books is a campaign I’ve started to persuade Fox-TV -- owned by Mr. Murdoch -- to add a books category to its Teen Choice Awards. I started JAB this past August after looking at the TCA’s list of winners and finding no books among them. I was gobsmacked. Movies, TV, sports, fashion, comedians; you name it, they were honored. No book award. Not one. How can this be? 

With the TCA, Fox has a unique and powerful opportunity to do good by its teen viewers by impressing upon them the importance of reading. By making books an awards category, Fox can generate for literature the same kind of excitement it sparks for music, film, and television. Today’s readers are tomorrow’s leaders, and Fox’s failure to recognize and promote books’ importance to teens in an enterprise as high-profile as the TCA does an entire generation a huge disservice.

I believe so strongly that we – authors, readers, parents, educators, and librarians – everyone who understands the importance of books to children and teenagers – must take targeted action to bring about the change we desire. 

I’ve written to the TCA’s producers asking them to add a books category to their show. I’ve written to Rupert Murdoch, every member of the News Corp board, and News Corp’s Public Relations and Investor Relations heads. So far I’ve had no response. No acknowledgement. Not even a form letter.  

I think we can change that. Together.

Please visit our special Facebook group at www.facebook.com/justaddbooks and let me know you’ll write. Then, on May 1, send a letter to Rupert Murdoch asking him to to include books in the Teen Choice Awards. Here’s a sample letter. Feel free to add, delete or tweak it.

I’m also hoping you’ll tell your friends, your neighbors, your students, your book group, your local librarians, your senator, your teachers, your customers, your Facebook and Twitter pals, the cute guy at Starbucks, Justin Bieber, Taylor Swift, Tom Cruise (hey, you never know) to write, too, and to ask their friends to write. 

A sheet of paper, an envelope, a stamp, and half an hour of your time. That’s all it takes.

With best wishes,
Jennifer Donnelly


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